I have noticed recently most of the blogs I read are becoming more infomercial than blog. Every post seems to be about a product which begs the question...are we simply free advertising for companies?
I rarely blog about products unless I am 100% in love with them and before I post I always contact the company to give them a chance to participate in a giveaway to further promote their products. Some jump at the chance, some ignore the emails...guess which businesses get the free promos?
I get a bit tired of the constant advertising everywhere I turn...Facebook, Twitter, the blogs...a newspaper or tv station wouldn't advertise for free...why do we do it but never ask the company for anything in return?
Small businesses approach me all the time to do giveaways on my blog but only one...ONE...has ever offered to give me something from their product line too! Why? Because that particular business person understands the value of blog marketing. Is this a standard we should be trying to establish in the blogging world? I actually hope so as I see so many of you sending all of your readers to stores, businesses and crafters to buy their wares yet you are never compensated - do you realise someone else is making money from your blog? It's a shame to miss the chance to blog about your life and what you are up to as opposed to what clothing, cosmetic and shoe companies are up to. 50 years from now when you read your blog what do you want it to say?
From the comments it seems a lot of you think I am talking about blogs that do a lot of giveaways...what I am actually referring to are the blogs that every single day do posts on what cosmetics companies, shoe companies, clothing companies and any other companies are selling...which is essentially free advertising for those companies. I wonder if these bloggers know they are putting money into these companies' pockets and are getting nothing in return.
Have a fabulous day!